TOP 10 TYPES OF KEYWORDS.

1. Search Keywords: -

Search keywords, also known as search queries or search terms, are the words or phrases that users enter into a search engine when looking for information, products, services, or answers to their questions. These are the most common type of keywords used in search engines. Users input search queries consisting of words or phrases to find relevant information on the internet. Some examples of antivirus keywords are - Quick Heal antivirus, Quick Heal total security, Quick Heal virus removal, Quick Heal firewall settings, Quick Heal for Windows, etc. 

2. Branded Keywords: - 

These keywords directly reference a brand and are often used by users who are already familiar with the brand or have a specific intent to find information related to that brand. Branded keywords are valuable for businesses as they typically indicate a higher level of user intent and brand recognition. 

Branded keywords include the specific names or trademarks of a company, product, or service. For antivirus products, branded keywords would be the names of specific antivirus software. Example: "Norton Antivirus," "McAfee Total Protection," "Bitdefender Antivirus Plus." "Quick heal", "Net protector antivirus", "Escan Antivirus" etc. 

3. Exact Match Keywords: - 

These keywords trigger ads or content only when the search query matches the keyword exactly. Exact match keywords refer to search terms or queries that match the keyword exactly or closely. When using exact match keywords, search engines will display results that specifically match the exact keyword or phrase entered by the user. In the context of antivirus products, exact match keywords could be specific terms or phrases related to antivirus software that must match the user's query precisely. By using exact match keywords in your marketing campaigns, you can target a specific audience searching for those precise terms. This can help improve the relevance of your ads, increase click-through rates, and attract users who are actively seeking the exact information or products related to the keywords you're targeting. Here are a few examples of exact match keywords related to antivirus: - 

"Best antivirus software" "Download antivirus for Windows 10" "Antivirus with real-time protection" "Top-rated antivirus programs" "Antivirus for Mac" "Buy antivirus online" "Antivirus free trial" "Antivirus reviews and ratings" "Affordable antivirus solutions" "Antivirus for business". 

Informational keywords are search terms that users use when seeking specific information or answers to their questions. They often start with words like "how to," "what is," "When," "Why is," and so on. These keywords indicate that the user is looking for content that provides knowledge, explanations, guides, or any other informative material on a particular topic. Like if someone looking information in antivirus product the he can search like that - "How does antivirus software work?", "Difference between antivirus and antimalware.", "Types of computer viruses and how to prevent them.", "What is the best antivirus software for Windows 10?", "How to remove malware from my computer?" and so on. These examples illustrate how users are using specific keywords to find information about antivirus software, its functionalities, comparisons, and problem-solving guides. For businesses or websites in the antivirus industry, targeting informational keywords through informative blog posts, articles, guides, and FAQs can be a valuable SEO and content marketing strategy. By providing valuable information and addressing users' queries, you can establish your authority in the field and attract potential customers who are actively seeking knowledge about antivirus products and related topics. 

These keywords are used to target users who are ready to make a purchase or take a specific action. They often include words like "buy," "order," "discount," "coupon," and so on. For example, "buy running shoes online" or "book flight tickets.", "offers on amazon", "buy antivirus online key", 

LSI (Latent Semantic Indexing) keywords are terms related to the main keyword and help search engines understand the context and relevance of a webpage or content. They provide a broader understanding of the topic. For example, if the main keyword is "dog training," LSI keywords could include "puppy obedience," "positive reinforcement," or "leash training." 

Keywords used in online advertising platforms like Google Ads or Bing Ads to trigger the display of relevant ads when users search for specific terms. Like - Quick Heal, Quick Heal antivirus, Quick Heal security, Quick Heal total security, Quick Heal internet security, Quick Heal antivirus software, Quick Heal download, Quick Heal free trial, mobile security, parental control, ransomware protection, data protection and so on. 

Longer and more specific keyword phrases that typically have lower search volume but higher conversion rates. They are valuable for targeting niche audiences. Some best example of Long-tail Keywords are – “NPAV (Net Protector) antivirus software reviews", "Best NPAV (Net Protector) antivirus for Windows 10", "How to install NPAV (Net Protector) on Mac", "NPAV (Net Protector) total security features", "Quick Heal vs. Norton: Antivirus comparison", "Is NPAV (Net Protector) compatible with Android devices?", "NPAV (Net Protector) renewal process and pricing", "NPAV (Net Protector) customer support contact details", "K7 Antivirus free trial download", "Bitdefender Antivirus Total Security ransomware protection effectiveness". 

Short and generic keywords that have higher search volume but are more competitive. They are broader in scope and may not yield highly targeted traffic. Those Short-tail Keywords expels are – Antivirus, Virus protection, Antivirus software, Computer security, Malware protection, Virus scanner, Internet security, Anti-malware, Cybersecurity, Antivirus program. These keywords are more general and may have higher search volumes but also more competition. If you are in the antivirus software industry, you might want to consider using a combination of short-tail and long-tail keywords to target a broader range of potential customers.

 

Keywords that are currently popular or gaining traction in a particular niche or industry and Seasonal Keywords that are relevant only during specific seasons or events, such as holidays or special occasions. These are some of the common types of keywords used in various contexts, including search engine optimization (SEO), online advertising, content creation, and more.